American Advertising Federation: National Student Advertising Competition 2026 NFL campaign

Ask: Drive awareness and increase perception of the NFL youth programs.

Insight: Kids don’t need more interventions, they need an invitation.

Solution: It’s time we all start asking: Wanna Play?

Role: Director of Production

This campaign won 1st place out of 100+ teams across the nation in the 2026 AAF National Student Advertising Competition. The "Wanna Play" 60 second spot will be used as inspiration for a real NFL commercial set to release during the 2026-2027 NFL season. 

I want to thank the amazing kids and their parents for dedicating a super chilly Saturday morning to helping us bring our campaign videos to life. Our team and I appreciate the patients and enthusiasm brought to our shoot.