Manic Panic

Manic Panic is a safe, non-damaging, temporary hair dye company. Their products are semi-permanent, contains conditioner & proteins, has no harsh chemicals, and they conduct no animal testing. 

Goal: Strengthen brand image & recognition

Audience: A creative, self-expressive individual that uses bold personal style to stand out and show who they are

Single Most Compelling Idea: Damage-free vibrancy

Tagline: Rebel Responsibly

Austin Janavs - Art Director
Claudia Daponde - Copywriter