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american advertising federation: national student advertising competition 2025 AT&T campaign

Ask: Build brand love with Gen-Z.

Solution: Real human connection for Gen-Z is endangered. AT&T can help save it. 

Role: Production Team


This campaign won 1st place in the District XI National Student Advertising Competition, and was awarded best social media usage. 

30 Second TV Spot

Role: Ideation, Grip

45 Second TV Spot

Role: Ideation, Director, Editor 

20 Second Social Video

Role: Ideation, Actor

60 Second Ripomatic: A Visualization of Our Brand Manifesto

Role: Ideation, Editor

Team 214

Account Management

Account Management

Account Management

Melissa Rim

Hana Hesse

Project Management

Account Management

Account Management

Mikala Selman

Sophie Fenton

Strategy

Account Management

Art Direction, Design

Josie Willard

Lyla Paru

Ben McCarthy

Chloe Jurva

Art Direction, Design

Art Direction, Design

Art Direction, Design

Gabe Taylor

Jack DeKoker

Brooke Hatchman

Claire Crager

Mia Pippert

Viole Miller

Delaney McCuen

Copywriting

Art Direction, Design

Media Planning

Taylor Bollenbaugh

Chloe Halverson

Ellie Watson

Kayla Cervantes

Media Planning

Art Direction, Design

Media Planning

Addie Peterson

Natalie Hewett

Grace Connolly

Avery Csaszar

Elisa Ashton

Ruby Joyce

Production

Production

Production

Lily Wong

Austin Janavs

Benjamin Zuk

Amarion Akinsanya