I can never look at the world as I used to. I notice every design flaw and mistake in the wild and instantly start thinking of solutions. At the same time, I recognize what’s innovative and effective and I bring those observations into my own work. Whether I’m building cars or designing my next project, I’m constantly learning and adapting. My background includes photo and video work, but my passion for creative problem-solving is what drew me to advertising. I’m addicted to hands-on creation and bringing my imagination into reality.